An Actor Asks…
I hear so many different points of view about actors using the internet to promote themselves. What do you tell them?
Eric’s Reply…
When actors come in to consult with me these days, I find we spend more and more time discussing how the creative use of the internet by actors can be of great help in getting themselves seen (in person) by the people they have been hoping to reach.
It does require a bit of a different “mind-set” on the part of the actor from that of just having a website, a reel, or a photo gallery on line - and my thoughts on the subject are as follows:
As we all learned early in life with someone we had a “crush” on - or wanted to be friends with - the best way to get them to notice us was to be someplace where we were pretty certain we would encounter them. This approach can also work “professionally” for the actor.
These days, vast numbers of people watch sites like “You Tube”, etc. and I am convinced this is a perfect venue for actors to be seen – but there has to be a novel and creative approach to what the actor posts on such sites – something that will “get the word out” that what the actor has posted is clever or funny or “special”, and will draw notice to the actor, and the actor’s abilities.
As every actor is different, so there have to be different approaches for each actor (copying something done before is usually of no help - as we so often see with endless “re-makes” of films).
So, this is what we do more and more of these days in consultations – planning and discussing these little video “skits/auditions” tailored to the individual actor, with the aim of drawing a substantial audience and “getting the word out” about the actor – hopefully to the people the actor is trying to reach.
Copyright 2007, Eric Klass Consulting. All rights reserved.
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